This staggering growth can be attributed to increasing awareness of dietary supplements and preventative healthcare (among consumers), chronic ailments, new entrants into the market and improved marketing strategies by brand owners. In this day and age, brands can lose precious time, money and trust if their supplement marketing strategies miss the mark. After all, a good marketing plan can not only lead to exponential visibility, but also to more customers and revenue. Strong online and offline branding strategies are an indispensable part of supplement marketing to stand out in today’s business environment.
The right kind of marketing can make the difference between a supplement that sells like hot cakes and one that never gets noticed by your target audience. For their supplements to sell effectively, brand owners need to consider these 3 key factors. Our 50 years of experience in the nutraceutical industry has taught us that they can act as catalysts for a great marketing strategy – let’s take a quick tour of what each strategy entails and how you can make the most of it. This shows that it’s no surprise that the face value of any supplement plays a huge role in differentiating it from its peers and attracting attention.
In addition, you can work with your contract supplement manufacturer’s graphic design team to create a label and packaging design solution that is best suited for your product. Here’s a post that talks about the importance of packaging and label design. So what is the outcome of packaging and labelling? Your target audience is on the internet – are you there too? With approximately 4.54 billion active internet users, the world is going digital at a dizzying pace.
And marketing your supplements through digital channels is a necessity today, as they offer businesses several effective platforms. These platforms work as effective means to advertise, promote and engage consumers who are relevant to your brand. Here are some digital marketing channels that you MUST consider for your dietary supplement brand. A professional website is essential in the modern business era, as it is one of the main touch points for your customers and prospects.
You should invest in creating an attractive website with a mobile-first approach that offers a great user experience. If you are planning to design and develop your website, you should research the following user-friendly platforms and determine which one best suits your business needs. Most health and fitness brands enjoy an email open rate of approximately 33%. When compared to the average open rate across industries (which ranges from 15-25%), this is substantially better and more than acceptable.
This rate is quite good if you have a group of potential buyers that you want to nurture and convert. Also, according to Mailchimp, vitamin supplements have an email open rate of 15.03%. HubSpot, Mailchimp, GetResponse, Autopilot, Omnisend and ActiveCampaign are examples of some of the most popular and effective email marketing tools for supplement companies. Email marketing, when done right, is a great way to create buzz about your supplements, establish your brand presence, increase traffic and convert recipients into buyers.
Just like any other content targeted to your potential buyers, your email recipients also want to receive timely, relevant, personalised and engaging information. But avoid filling their inboxes frequently – once a week should work well. The key to understand is that email marketing campaigns are great for raising brand awareness, introducing people to your supplement products, promoting offers and discounts, and keeping your customers up to date. Paid ads give your brands much-needed visibility amongst all the organic chaos.
Advertisers target customers directly based on their intent or interest. This helps your brand reach your audience at the right time. It is effective for all types of businesses that intend to target their customers online. Examples include Google search ads and shopping ads, Yahoo ads and Bing ads for search engines, along with Facebook ads, Pinterest ads and Instagram ads for social media.
You can also consider affiliate marketing, where the third-party publisher’s marketing efforts get you visitors or customers. And, in turn, you reward them in the form of commission. This is a great option if you want your supplements to gain visibility and money in the growing supplement market. Amazon has a very diverse product marketplace, with 480 million unique products, which reveals that consumers have embraced the digital space with extreme warmth.
And this also shows that it is a great time for supplement brand owners to launch their products in the e-commerce space and monetise through these channels. Also, if you think one of your supplements is selling better than the others, you can go ahead and put it on Amazon’s bestseller list. And, it’s obvious that buyers will prefer to buy products that are labelled as best sellers. Amazon can also support your product by giving it a dedicated space, helping you get in front of millions of potential buyers.
The key for you to understand is that it is a big challenge for supplement brand owners and distributors to get space and visibility in traditional brick and mortar shops. This is why online marketplaces serve as better mediums for your supplement promotions. They also offer a higher return on investment and broaden the reach of your target groups. If you want to delve deeper into this topic, keep reading this definitive guide to selling supplements online.
Your social media game has to be strong for your marketing strategy to succeed. Nowadays it’s almost unthinkable not to have a powerful and comprehensive social media marketing strategy. Don’t believe me? Here are some staggering statistics from SproutSocial – These statistics show that supplement owners have a wide scope of promoting their products through social media. It’s also important to realise that the fitness and health spaces are full of hashtags used by influencers.
These hashtags are mainly used by them to talk about the supplements that made a difference to their lifestyle. And consumers are more likely to believe a person talking about a product than any offline or online promotional media. Read this informative blog post on how you can make your supplement a hit on social media. Although the present and future will be dictated by digital marketing, it is important to remember that traditional media is not obsolete.
In an annual statement, one leading supplement company said it believes the direct sales channel is the best suited to market its products, as sales of weight management, nutrition and personal care products are made stronger by ongoing engagement, training and education between members and their customers. This ongoing personal contact can educate consumers about nutrition and health. It also motivates them to initiate and maintain wellness and weight management programmes. In addition, this leads to effective customer feedback along with testimonials which, again, serve as powerful selling tools.
The last point is of utmost importance: be patient. Testing, learning and changing course is very important for any marketing strategy. Over time, you should be able to know which initiatives are working and which are not. Spend more budget and effort on the activities that are producing results, stop the activities that are not working, and set aside some of your budget to test and learn about new ideas.
Want to sell supplements and diet products online? Our definitive guide will explain what to consider, which channels to sell on and how to get the most out of selling supplements online. In addition, new health supplement companies are emerging every day. As more research is done to discover newer nutritional supplements, as well as innovating current nutrients, entrepreneurs see the opportunity to carve out a niche in this health industry. The FDA is primarily responsible for product labelling claims, while the FTC is primarily responsible for claims in advertising, including print and broadcast ads, infomercials, catalogues and similar direct marketing materials.
It is most prevalent in Asia and South America, along with the traditional and established markets of North America and Europe. Like all products on the market, advertising for dietary supplements must be truthful and substantiated. Today, 70 percent of Americans use the Internet to obtain health information and to help make decisions at all stages of the health process (pre-diagnosis, diagnosis and treatment). The Regulation’s standards apply to nutrition claims (such as low fat, high fibre) and health claims (such as vitamin D is necessary for normal bone growth and development in children).
It is an effective method of corporate marketing and promotion that sends powerful and aesthetically pleasing messages to consumers. There is also a marketplace where articles can be posted for free with minimal setup; however, be aware of what can and cannot be sold on the FB marketplace, as there are many supplements, powders and vitamins that are not allowed. How companies position themselves will determine how consumers react to their brand of nutritional supplements, and that requires a comprehensive supplement marketing strategy that highlights the most important health features of the product. Typically, the manufacturer of a health supplement will determine the amount per serving and display it on the product label.
Local health experts, such as personal trainers and yoga instructors, chiropractors and acupuncturists, understand the importance of nutrition. Developing your marketing strategy from the beginning can help your supplement business make the most sense to your distribution channels and end customers.
